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Please use this identifier to cite or link to this item: http://repository.uksw.edu/handle/123456789/2604
Title: Analisis Motivasi Berwirausaha Studi Kasus pada Masyarakat Sekitar Kampus UKSW
Authors: Harijono
Kartodinoto, Susanto Dwi Cahyo
Keywords: Motivasi Berwirausaha;Alasan yang Memotivasi;Keyakinan Usaha;Pemilihan Lokasi
Issue Date: 2012
Publisher: Program Studi Manajemen FEB-UKSW
Abstract: Kemunculan usaha-usaha baru disekitar kampus UKSW menjadi fenomena yang menarik untuk di bicarakan. Dari hasil pengamatan jumlah usaha yang berada disekitar kampus UKSW semakin bertambah dalam periode waktu tertentu. Penelitian ini bertujuan untuk mengetahui hal yang memotivasi para pemiliki usaha sehingga mereka mengambil keputusan untuk membuka usaha yang berlokasi di sekitar kampus UKSW. Penelitian berfokus kepada alasanalasan yang memotivasi mereka. Selain mencari tahu alasan yang memotivasi, penelitian juga bertujuan mencari alasan pemilihan lokasi usaha dan alas an keyakinan usaha. Hasil penelitian menunjukkan bahwa alasan yang memotivasi membuka usaha di sekitar kampus UKSW karena alasan keuangan dan pemenuhan diri. Hasil juga menunjukkan bahwa ada alasan-alasan lain yang menjadi bagian dari motivasi mereka membuka usaha.
The emergence of new businesses in the surrounding campus UKSW be an interesting phenomenon for the talk. From the observation that the number of businesses located around campus UKSW has increased over the period of time. This study aims to determine what motivates business owners so they took the decision to open a business located around campus institution. The study focuses on the reasons that motivated them. In addition to finding out the reasons that motivate the study also aims to find a reason for site selection of business and business confidence reasons. The results show that a motivating reason to open a business in the surrounding campus UKSW due to financial reasons and self-fulfillment. The results also indicate that there are other reasons that become part of their motivation to open a business.
URI: http://repository.uksw.edu/handle/123456789/2604
Appears in Collections:T1 - Management

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