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Please use this identifier to cite or link to this item: http://repository.uksw.edu/handle/123456789/3212
Title: Language Functions Used in the Clothing Advertisements in Suave Catalog Magazine
Authors: Riyantono, Noberta Nissa Edina
Setyarini, Maria Christina Eko
Keywords: language functions;magazine;printed advertisements
Issue Date: Jan-2012
Publisher: Faculty of Language and Literature Satya Wacana Christian University
Abstract: This study endeavored to find out the language functions emerged from the slogan, headline, or textbody of the clothing advertisements taken from Suave Catalog Magazine. The data were collected from Suave Catalog Magazine volume 05 64th edition December 2009 up to volume 06 68th edition April 2010. There were ten advertisements analyzed using descriptive qualitative method. In the analysis, the phrases used in the slogan, headline, or textbody were observed in accordance with the language functions based on Jackobson's category as cited in Hebert (2006). The result of the study showed that the advertisements' slogan/headline (there was no advertisement which has textbody in this study), employed certain language functions that were used to deliver particular messages with different kinds of objectives. The slogans/headlines were designed to attract attention (phatic function), to convince people (conative function), to provide information toward the context (referential function), to report feelings or attitudes of the addresser (emotive function), and to explore the aesthetic features of the language (poetic function). This study also found out that an advertisement may employ a various combination of language functions.
Description: English.Edu, Vol. 10, No. 1, January 2012, p. 47-67
URI: http://repository.uksw.edu/handle/123456789/3212
ISSN: 1412-5161
Appears in Collections:English.Edu 2012 Vol. 10 No. 1 January

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