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Please use this identifier to cite or link to this item: http://repository.uksw.edu/handle/123456789/3662
Title: Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus pada V Salon Jl. Osamaliki 78 Salatiga)
Authors: Prasetijo, Ristiyanti
Rinanda, Novita
Keywords: Kualitas Layanan dan Loyalitas Pelanggan
Issue Date: 2013
Publisher: Program Studi Manajemen FEB-UKSW
Abstract: Sejalan dengan kompetisi peningkatan antara salon kecantikan di Salatiga, pemilik dari ruangan harus memikirkan keras tentang kemenangan survival dan mungkin kompetisi dan pelanggan setia. Disertasi ini membicarakan tentang pengaruh dari Mutu Jasa pada kesetiaan. Seratus responden mengisi angket, metode kuantitatif yang meliputi regresi dipergunakan dan analisa diberikan. Hasil mengatakan jasa itu mutu secara positif mempengaruhi kesetiaan.
In line with the increasing competition among beauty salons in Salatiga, owners of the salons shall have to think hard about survival and possible winning the competition and loyal customers. This thesis talks about the influence of Service Quality on loyalty. One hundred respondents filled out the questionnaires, quantitative method which includes regression is used and analysis is given. The results tells that service quality positively influences loyalty.
URI: http://repository.uksw.edu/handle/123456789/3662
Appears in Collections:T1 - Management

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