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Please use this identifier to cite or link to this item: http://repository.uksw.edu/handle/123456789/5667
Title: Dampak Kehadiran Ritel Modern Alfamart terhadap Ritel Tradisional di Sekitar Alfamart, Jalan Pemuda Pati
Authors: Susanto, Oki
Keywords: Retail Tradisional;Retail Modern;Alfamart;Pedagang
Issue Date: 2014
Publisher: Program Studi Manajemen FEB-UKSW
Abstract: Persaingan antara ritel tradisional dan ritel modern semakin kuat dan menempatkan ritel tradisional dalam posisi yang lemah. Hal ini dikarenakan karena beberapa faktor, terutama mengenai jarak lokasi ritel. Kemudian kelengkapan barang dagangan, harga dan omset penjualan. Untuk menjamin keberlangsungan ritel tradisional, pedagang dapat melakukan melalui beberapa strategi. Hal ini dapat memungkinkan dapat bersaing dan tetap bertahan bersama kehadiran Alfamart.
Competition between traditional retail and modern retail is getting stronger and putting traditional retailers in a weak position. This is due to several factors, mainly the distance retail locations. Then the completeness of the merchandise, sale price and turnover. To ensure the sustainability of traditional retailing, merchants can perform through multiple strategies. This can allow to compete and survive with Alfamart presence.
URI: http://repository.uksw.edu/handle/123456789/5667
Appears in Collections:T1 - Management

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T1_212009024_Judul.pdfHalaman Judul1.51 MBAdobe PDFView/Open
T1_212009024_BAB I.pdfBab I159.44 kBAdobe PDFView/Open
T1_212009024_BAB II.pdfBab II482.42 kBAdobe PDFView/Open
T1_212009024_BAB III.pdfBab III98.12 kBAdobe PDFView/Open
T1_212009024_BAB IV.pdfBab IV692.04 kBAdobe PDFView/Open
T1_212009024_BAB V.pdfBab V127.13 kBAdobe PDFView/Open
T1_212009024_Daftra Pustaka.pdfDaftar Pustaka237.02 kBAdobe PDFView/Open
T1_212009024_Lampiran.pdfLampiran259.16 kBAdobe PDFView/Open


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