Peran Media Massa Dalam Mempengaruhi Perspektif dan Sikap Memilih Pemilih Pemula Dalam Pemilu Presiden dan Wakil Presiden 2014 (Studi Kasus Siswa – Siswi Kelas XII SMA Negeri 1 Salatiga)

Abstract

Novice voters are High School Students, College Students, or worker that are 17 to 21 years old and they never participate or vote for election. This understanding is hand in hand with the law, UU NO. 10 tahun 2008, in connection with the election stated that 17 years old citizens or married have the right to vote (pasal 19 ayat 1). Novice voters have so many characteristics educated, critical, independent, fashionable, adaptable, and like to learn new things. Before the Presidential Election 2014, the media are intensively preaching things in connection with the president and vice president candidates. The media have important part in giving information and knowledge for the citizens about the upcoming election. Media used especially newspaper, magazines, radio and television are believed to be the most vital part in the politic democracy system.This study used Kultivasi Theory Analysis. The theory focus on how the media influence the citizens with the news or phenomenon that are broadcasted in the television continuously. This is a descriptive qualitative study which means to describe the role of media especially television that affect the perspective and the novice voters’ attitude toward the presidential election 2014.The result of this study showed that the role of television, metro tv and tv one are vital, because novice voters who have little knowledge about election watch metro tv and tv one to gain knowledge and information about presidential election 2014. From the result, I saw that role of media is capable to affect the novice voters’ point of view to actively participate as voters in the presidential election 2014