Perancangan Iklan Layanan Masyarakat “Pencegahan Kekerasan Seksual pada Anak”

Abstract

Sexual violence cases on children in Indonesia nowadays have become a trending topic in mass media. There?s need to call out people or parents in particular, to give extra effort to protect their children from being the victim of sexual violence. That?s why the writer demands a social- serving advertisement “Acts to Prevent Sexual Violence on Children”. This advertisement consist of educational information about parts of body that the children must not let anybody touch them, unless themselves, to teach the children not to show off their genitals, and to teach them to say „no? to strangers. This Advertisement is made for parents so that they can teach their children to protect themselves from the danger of sexual violence. This final project consist of the process we have to take if we are going to make or produce a social serving advertisement, strated from idea and concept submission, program planning, data collection, the storyline and storyboard making, video shooting process, video editing, graphic motion, praphic editing, and finishing. There?s a hope that this final project can be used in a proper way as how the writer wants it to be, that is, to decrease sexual violence cases in Indonesia