DSpace logo

Please use this identifier to cite or link to this item: https://repository.uksw.edu/handle/123456789/10436
Title: Efektifitas Iklan Komik dalam Melakukan Pencitraan Perusahaan di Media Massa: studi kasus Alfamart
Authors: Setiawan, Michaelia Agustine
Keywords: komik;iklan;promosi;branding;PT Alfamart
Issue Date: 2015
Publisher: Program Studi Desain Komunikasi Visual FTI-UKSW
Abstract: People have known a pictorial story since Paleolithic era in Western Europe, that there’s an existence of images series of man who was hunting animals on the cave walls. Nowadays, Pictorial story or comic not only pictured on a paper but also internet. Today on social media comic advertisements are popular, it’s a advertisement with pictorial stories. The genre that comicus use are various, for example cartoon. Comic advertisement become attractive for children. Besides, it can convey informations and used as branding. The result of this research is that the comic advertisement manage to increase sale because it supported by more than one advertisement.
URI: http://repository.uksw.edu/handle/123456789/10436
Appears in Collections:T1 - Visual Communication Design

Files in This Item:
File Description SizeFormat 
T1_692010002_Abstract.pdfAbstract149.76 kBAdobe PDFView/Open
T1_692010002_Full text.pdfFull text2.51 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.