Pencitraan Pemerintah Daerah dengan Menggunakan Game on-line yang Berbasiskan Kearifan Lokal

Abstract

Making good image of Government Institution became a very important. Government Institution on society view nowadays getting bad, and need to be repaired. It should be take an accurate strategy to make a good image. Unfortunately, the imaging by government nowadays just emphasizing on persuasive imaging, which is just make ‘outside layer' imaging, and just for a short time imaging. Evenly the imaging and socially process is happened when the program is available. This socially approach is not appropriate to applicative in society, because people need the evidence of what government do, is it good or not, and it take a relatively long process to make a good image. The imaging strategy by education process is one of the accurate strategy to persuade the society and growing back the people trust to the locality government institution. The education process could be apply in local knowledge existed at the area and could be packed in a game. The social comprehension and authorization about local knowledge will help the sociality to understand their own locally and will bring a positive impact on locality government institution imaging on that area. On the other side, game is one of the alternative way that could be apply in our society because it could be played by child to adult, from the uneducated people to very educated people.