Pengaruh Sense, Feel, dan Think Terhadap Penciptaan Act dan Relate Positif Mahasiswa di PT A Jakarta

Abstract

Students experience during the run course with a nice atmosphere, the organization that can channel the creativity of students, facilities support, family atmosphere at the university, the relationship between the student, the relationship between teachers and students, the relationship between employees and students can create the perception of its own in the minds of students. Seeing the interesting case of experiential marketing through Strategic Experiential Modules (Sems) consisting of sense, feel, think, act and relate writers interested in researching more about what needs to be improved and enhanced in the application of experiential marketing to students at PTA JAKARTA order to create a positive act and relate to students PTA Jakarta. Based on the regression equation, it can be concluded that of the three variables, sense, feel, and think, the most dominant influence is think, and then sense. The greater the sense students think and it will be a positive influence on their act. As for the feel is negative, meaning that the relationship factor is inversely proportional to feel positive act among students PTA. While the creation relate the result is the higher sense, feel, and think students will be formed between the students relate what with all the things that are on campus PT A.