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Please use this identifier to cite or link to this item: https://repository.uksw.edu/handle/123456789/13780
Title: Prototype Sistem Informasi Market Sample Database untuk Market Research pada PT. Kievit Indonesia
Authors: Yonatan, Gideon
Keywords: market research;sensory evaluation;sistem informasi market sample database;prototipe
Issue Date: 2017
Publisher: Program Studi Sistem Informasi FTI-UKSW
Abstract: PT. Kievit Indonesia memiliki divisi Product Development (R&D) yang salah satu kegiatan bisnisnya adalah melakukan market research. Menggunakan sistem informasi yang dikembangkan internal perusahaan, terdapat permasalahan dalam proses sensory evaluation. Penilaian sensory evaluation yang berbeda dari setiap tim panelis menghasilkan data penilaian yang berbeda juga terhadap sebuah produk. Hasil penilaian sensory evaluation antara produk yang satu dan lainnya tidak dapat dibandingkan dengan tim panelis yang berbeda. Untuk mengatasi permasalahan tersebut, dibangun sistem informasi market sample database dengan menggunakan metode prototype yang dapat memberikan data sensory evaluation dari setiap tim panelis terhadap sebuah produk.
PT. Kievit Indonesia had a division of Product Development (R&D) which one of its business activities was to do Market Research. Through using information system developed by the internal company, there was a problem in Sensory Evaluation. The difference results of Sensory Evaluation assesment from the panelists gained different data assesment toward a product. Assesment result between a product and another could not be compared by different panelist teams. To overcome such problem, researcher built an information system named Market Sample Database through using Prototype method that could give Sensory Evaluation data from every panelist team toward a product.
URI: http://repository.uksw.edu/handle/123456789/13780
Appears in Collections:T1 - Information Systems

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