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Please use this identifier to cite or link to this item: https://repository.uksw.edu/handle/123456789/13813
Title: Dapatkah Kinerja Ekspor Dari Usaha Kecil Dan Menengah Dijelaskan? : Tinjauan Literatur
Authors: Andadari, Roos Kities
Keywords: export performance;marketing strategy;marketing capabilities;small and medium enterprises
Issue Date: Dec-2002
Publisher: Fakultas Ekonomi UKSW Salatiga
Abstract: A predominating concern in promoting SMEs has encouraged researchers examining SMEs' perfomance in general, particularly small and medium size exporters. Large number of empirical studies identified important determinants of the SMEs' export performance. This paper presents reviews of several studies in literature on "strategic performance relationship". One's understanding about the relationship between export strategy and export performance can be advanced substantially by considering current issues in developing small and medium size exporters
Description: Jurnal Ekonomi dan Bisnis (Dian Ekonomi) Vol. VIII No.3 Desember 2002, p. 313-334
URI: http://repository.uksw.edu/handle/123456789/13813
ISSN: 0854087
Appears in Collections:Jurnal Ekonomi dan Bisnis 2002, Vol. VIII No.3, Desember

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