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https://repository.uksw.edu//handle/123456789/13813| Title: | Dapatkah Kinerja Ekspor Dari Usaha Kecil Dan Menengah Dijelaskan? : Tinjauan Literatur |
| Authors: | Andadari, Roos Kities |
| Keywords: | export performance;marketing strategy;marketing capabilities;small and medium enterprises |
| Issue Date: | Dec-2002 |
| Publisher: | Fakultas Ekonomi UKSW Salatiga |
| Abstract: | A predominating concern in promoting SMEs has encouraged researchers examining SMEs' perfomance in general, particularly small and medium size exporters. Large number of empirical studies identified important determinants of the SMEs' export performance. This paper presents reviews of several studies in literature on "strategic performance relationship". One's understanding about the relationship between export strategy and export performance can be advanced substantially by considering current issues in developing small and medium size exporters |
| Description: | Jurnal Ekonomi dan Bisnis (Dian Ekonomi) Vol. VIII No.3 Desember 2002, p. 313-334 |
| URI: | http://repository.uksw.edu/handle/123456789/13813 |
| ISSN: | 0854087 |
| Appears in Collections: | Jurnal Ekonomi dan Bisnis 2002, Vol. VIII No.3, Desember |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PROS_Roos Kities A_Dapatkah Kinerja Ekspor_fulltext.pdf | Full text | 334.03 kB | Adobe PDF | View/Open |
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