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Title: Peran Public Relations PT. Telkom Regional Jateng Lingkup Semarang dan Salatiga Dalam Mempengaruhi Keputusan Konsumen Untuk Menggunakan Produk Telkom Speedy
Authors: Turuka, Shinta Vionita
Keywords: role of public relations;customer decision
Issue Date: 2015
Publisher: Program Studi Public Realtions FTI-UKSW
Abstract: Recently internet is one of the most dependable media. In communication process, PT. Telkom comes as a telecommunication company in Indonesia to meet the needs of the community in the field of communication and information, especially the Internet. Telkom Speedy is an excellent product, which gives high quality broadband Internet access to residences, and SME (Small Medium Enterprise). The success of Telkom; Especially Speedy, got a lot of positive feedbacks, but not a few who give negative feedbacks because of the problems encountered after using Speedy. Due to this situation, the role of public relations is needed to deliver the actions in minimizing negative publicity regarding Telkom, so that in the future people still choose to use the Speedy as their broadband Internet. The purpose of this study was to determine the role of public relations PT. Telkom Regional Central Java Semarang and Salatiga particularly in influencing the consumer's decision to use Telkom Speedy. This study used a descriptive qualitative research approach by using interviews, literature studies, and observations in obtaining the data. The results from this study is, in order to influence the consumer's decision in using Telkom Speedy, public relations PT. Telkom Regional Central Java run 7 roles that are creator, conceptor, communicator, good image maker, Relationship, influencer and building relationships with the media.
Appears in Collections:T0 - Diploma Degree of Public Relations

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