Evaluasi Strategi Bersaing SMA Kristen 1 Salatiga

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi bersaing SMA Kristen 1 Salatiga. Jenis penelitian ini adalah evaluasi kualitatif, dengan teknik pengumpulan data melalui wawancara, kuisoner, observasi dan studi dokumentasi. Data yang diperoleh kemudian dianalisa berdasarkan komponen evaluasi menurut Rumelt (2000), yang terdiri atas konsistensi, kesesuaian, keunggulan dan kelayakan. Hasil penelitian menemukan bahwa: (1) Evaluasi konsistensi menunjukkan strategi bersaing yang diterapkan SMA Kristen 1 Salatiga sudah konsisten terhadap tujuan, nilai dan kebijakan sekolah. (2) Evaluasi kesesuaian menunjukkan bahwa strategi bersaing sudah sesuai dengan kebutuhan masyarakat sedangkan meyangkut persaingan dengan sekolah swasta favorit lain, program peduli kasih, sekolah lima hari, moving class, SMUQI Radio, parenting day dan ekstrakurikuler multimedia yaitu sinematografi dan fotografi belum sesuai. (3) Evaluasi keunggulan melalui strategi bersaing program peduli kasih, moving class, sekolah lima hari tidak unggul baik secara sumber daya, ketrampilan dan posisi superior. Program lain seperti SMUQI Radio ekstrakurikuler multimedia yaitu fotografi dan sinematografi tidak unggul pada posisi superior. Sedangkan, program khusus sekolah seperti ekspo pendidikan, parenting day, career day serta program Live In dan outdoor study tidak unggul secara ketrampilan superior. (4) Evaluasi kelayakan mengungkapkan bahwa program ekstrakurikuler multimedia belum menunjukkan kelayakan secara sumber daya fisik yaitu menyangkut fasilitas penunjang komputer dan wifi. Saran kepada pihak sekolah agar tetap mempertahankan konsistensi yang dimiliki, kesesuaian dengan kebutuhan masyarakat sekaligus memperhatikan persaingan dengan sekolah lain juga meningkatkan keunggulan prestasi dan pengecekan fasilitas IT.

This study aims to evaluate the competitive strategies of SMA Kristen 1 Salatiga. The type of this study was a qualitative evaluation, through data collection by means of interviews, questionnaires, observation and documentation study. Data obtained and analyzed by an evaluation component based on Rumelt (2000) were consistency, consonance, advantage and feasibility. The results showed that: (1) Consistency evaluation of competitive strategy applied by SMA Kristen 1 Salatiga has shown consistency with the goals, values and policies of the school. (2) Consonance evaluation of competitive strategy has demonstrated suitability with the needs of society, while for competition with other schools, the school programs such as Peduli Kasih program, Sekolah Lima Hari, moving class, SMUQI Radio and multimedia extracurricular namely cinematography and photography are not appropriate. (3) Advantage evaluation of competitive strategy in the school programs such as Peduli Kasih, moving class, and Sekolah Lima Hari do not excel the resources, skills and superior positions. Other programs such as multimedia Extracurricular namely photography and cinematography is not superior to the superior position. Meanwhile, special programs such as the education expo, parenting day, career day and the Field Trip program through Live In and outdoor study do not excel in superior skills. (4) Feasibility evaluation shows that multimedia extracurricular programs have not showed the feasibility of the physical resources which involves computer supporting facilities and Wi-Fi. Suggestion to school in order to maintain the consistency that was owned, suitability to the needs of society as well as pay attention to competition with other schools also enhance the achievement of advantage and checking of IT facilities.