Persepsi Komunitas Youth di Solo terhadap Iklan Axis Bronet 4G #OWSEM

Abstract

This study has reported that the Youth community in Surakarta is associated with the Axis Bronet High School 4G #OWSEM. Selected researchers as part of this plan, from Axis advertisements can give rise to a number of different perceptions from each resource person. This study used a qualitative method with data analysis models of Miles and Huberman. This method uses an interview method with 5 interviewees who are members of the Surakarta Youth Community and 1 intervieweeswho has a background as an advertising expert to retrieve data from the validity of the study. The results of this study indicate all sources of sources involved in this study, namely Axis bronet 4G #OWSEM ad is interesting and able to entertain audiences like millennials. All of these things are confirmed by the provisions of Mr. Irfan as the advertising expert who was also interviewed. He said that this ad used a variety of humor that was in accordance with the company in this study. The concept of the Axis Bronet 4G #OWSEM ad is successful: from the advertisement using humor this can increase the attractiveness of this ad.