DSpace logo

Please use this identifier to cite or link to this item: https://repository.uksw.edu/handle/123456789/17639
Title: Penciptaan Nilai Kelompok Tani Manunggal IV di Jeruk Wangi Kecamatan Jambu Kabupaten Semarang
Other Titles: Value Creation of Manunggal IV Farmer Group in Jeruk Wangi Village, Jambu District, Semarang Regency
Authors: Wicaksono, Damar
Keywords: persaingan;inovasi;usaha;orientasi;nilai
Issue Date: 2018
Publisher: Program Studi Agribisnis FPB-UKSW
Abstract: Pada zaman saat ini persaingan semakin ketat, hal ini produsen harus lebih berupaya agar produknya memiliki daya tarik. Perlu adanya inovasi dan usaha bagi setiap produsen agar produknya selalu konsisten dipasar. Tujuan penelitian ini yaitu untuk: (1) mendiskripsikan kondisi organisasi, (2) menggambarkan proses bisnis, (3) menggambarkan adobsi teknologi dan informasi, (4) menggambarkan rumusan strategi kelompok tani dalam menarik minat konsumen (5) penciptaan nilai yang terjadi dikelompok tani kopi. Penelitian ini dilakukan pada bulan Maret-Mei 2018 di Dusun Jeruk Wangi, Kecamatan Jambu, Kabupaten Semarang. Pemilihan informan pada penelitian ini menggunakan teknik purposive sampling dengan dua informan yang dinilai mampu memberikan informasi secara lengkap. Menggunakan jenis penelitian kualitatif dan dengan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa adanya perubahan dikelompok dari orientasi budidaya kemudian berkembang ke orientasi pasar. Perbaikan proses bisnis diterapkan dikelompok, mulai dari proses produksi, budaya kerja, dan inovasi baru. Penciptaan nilai dilandasi akan adanya konesep berpikir masyarakat akan harapan mendatang.
In the current era of increasingly fierce competition, this case producers must make more efforts so their products can have an attraction. There needs to be innovation and effort for each producer so the product is always consistent in the market. The purpose of this study is to: (1) describe the condition of the organization, (2) describe business processes, (3) describe the adoption of technology and information, (4) describe the formulation of farmer group strategies in attracting consumer interest (5) value creation that occurs in farmer groups coffee. This research was conducted in March-May 2018 in Jeruk Wangi Hamlet, Jambu District, Semarang Regency. This study used a purposive sampling technique with two informants who were considered capable of providing complete information. This study used the type of qualitative research with a descriptive approach. The results of this research showed that the change in groups from cultivation orientation become developed into market orientation. Business process improvements are implemented in groups, starting from the production process, work culture, and new innovations. Value creation is based on the existence of community concept about future expectations.
URI: http://repository.uksw.edu/handle/123456789/17639
Appears in Collections:T1 - Agribusiness

Files in This Item:
File Description SizeFormat 
T1_522014057_ BAB I.pdfBAB I145.42 kBAdobe PDFView/Open
T1_522014057_BAB II.pdfBAB II277.87 kBAdobe PDFView/Open
T1_522014057_BAB III.pdfBAB III214.73 kBAdobe PDFView/Open
T1_522014057_BAB IV.pdfBAB IV757.56 kBAdobe PDFView/Open
T1_522014057_BAB V.pdfBAB V179.67 kBAdobe PDFView/Open
T1_522014057_BAB VI.pdfBAB VI107.52 kBAdobe PDFView/Open
T1_522014057_Daftar Pustaka.pdfDaftar Pustaka141.89 kBAdobe PDFView/Open
T1_522014057_Judul.pdfHalaman Judul1.85 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.