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Please use this identifier to cite or link to this item: https://repository.uksw.edu/handle/123456789/19719
Title: Hubungan antara Rejection Sensitivity dengan Impulsive Buying Produk Fashion: Studi pada Mahasiswi Fakultas Psikologi Angkatan 2015 Universitas Kristen Satya Wacana
Authors: Puspitaningrum, Hanggraini
Keywords: rejection sensitivity;impulsive buying
Issue Date: 2019
Publisher: Program Studi Psikologi FPSI-UKSW
Abstract: Penelitian ini dilatarbelakangi oleh adanya fenomena impulsive buying pada kaum wanita di masa dewasa muda, sehingga peneliti tertarik untuk meneliti apakah terdapat hubungan positif signifikan antara rejection sensitivity dengan perilaku impulsive buying pada mahasisiwi fakultas psikologi uksw angkatan 2015 yang berjumlah 125 mahasiswi dengan menggunakan teknik sampel jenuh. Variabel rejection sensitivity diukur menggunakan skala skala The Interpersonal Sensitivity Measure (IPSM) oleh Boyce and Parker (1989) dan variabel impulsive buying diukur menggunakan skala The Impulse Buying Tendency oleh Verplanken & Herabadi (2001) yang diterjemahkan oleh penulis. Analisis data menggunakan uji korelasi product moment, didapatkan hasil r=0,257 dengan signifikansi 0,009; p> 0,05, sehingga dapat disimpulkan bahwa terdapat hubungan positif signifikan antara rejection sensitivity dengan perilaku
This research is motivated by the phenomenon of impulsive buying in women in young adulthood, so researchers are interested in examining whether there is a significant positive correlation between rejection sensitivity with impulsive buying behavior among the 2015 UKSW psychology faculty students totaling 125 students using saturated sample techniques. The rejection sensitivity variables were measured using the scale scale of The Interpersonal Sensitivity Measure (IPSM) by Boyce and Parker (1989) and impulsive buying variables were measured using the scale of The Impulse Buying Tendency by Verplanken & Herabadi (2001) translated by the author. Data analysis using product moment correlation test, the results obtained r = 0.257 with a significance of 0.009; p> 0.05, so that it can be concluded that there is a significant positive correlation between rejection sensitivity and impulsive buying behavior on students of the psychology faculty UKSW class of 2015.
Description: Tidak diijinkan karya tersebut diunggah ke dalam aplikasi Repositori Perpustakaan Universitas.
URI: https://repository.uksw.edu/handle/123456789/19719
Appears in Collections:T1 - Psychology

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