Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan Industri Perhotelan

Abstract

Penelitian ini bertujuan untuk menganalisis rasio keuangan untuk menilai kinerja keuangan industri perhotelan tahun 2015 hingga 2018. Sampel penelitian yang digunakan adalah 12 perusahaan dari 35 industri perhotelan yang tercatat di Bursa Efek Indonesia tahun 2015-2018. Alat analisis yang digunakan dalam penelitian ini adalah rasio likuiditas, rasio profitabilitas, rasio aktivitas, rasio solvabilitas, dan rasio operasional. Hasil penelitian menunjukkan rasio yang bagus yaitu rasio likuiditas yang ditunjukkan oleh current ratio, lalu rasio profitabilitas yang ditunjukkan oleh net profit margin, return on asset, dan return on equity, serta paid occupancy percentage pada rasio aktivitas. Sedangkan, rasio yang kurang bagus yaitu rasio aktivitas yang ditunjukkan oleh total asset turnover, kemudian rasio solvabilitas oleh equity multiplier, debt to asset ratio, dan debt to equity ratio, serta rasio operasional yang ditunjukkan oleh average room rate dan food and beverage cost.

The aim of this research was to analyze financial ratio to assess the financial performance of hotel industry in 2015-2018. Research sample were 12 companies of 35 hotel industries that were listed in Indonesian Stock Exchange in 2015-2018. Analysis tool used in this research were liquidity ratio, profitability ratio, activity ratio, leverage ratio, and operational ratio. Research result showed good ratios; they were liquidity ratio that was indicated by current ratio, profitability ratio that was pointed by net profit margin, return on asset, and return on equity, also paid occupancy percentage on activity ratio. While the not good ratio, which was activity ratio was pointed by total asset turnover, then leverage ratio by equity multiplier, debt to asset ratio, and debt to equity ratio, also operational ratio which was showed through average room rate and food and beverage cost