Social Network Analysis : Its use in Social Network Mapping for Local Economic Development in Central Java

Abstract

One of the concrete policies made by the government to empower the Small and Medium Enterprises (SME's) in Central Java is Local Economic Development program. Network mapping of the actors involved in this program is carried out to understand the relations made by those actors. Besides, central and influential actors are identified along with the media used for the information flows. With the understanding achieved from the analysis. then the study could recommend the strategies for the Local Economic Development program. This study employs Social Network Analysis (SNA) to do the network mapping through the information exploration which is needed by all the stakeholders of program as well as the ones needed by its informants alter. To identify the central actors and information media used, this study analyzes the density, eigenvector of ties, and Freeman's Centrality Metrics of network. In order to get the clear idea of the analyses done, UCINET 6.0 and Nerdraw are employed. This study finds that the relations made by the actors are categorized as weak ties. The central and influential actor of this network is Kirno Prasojo. The most dominant media used for information exchange in this network is audio visual