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https://repository.uksw.edu//handle/123456789/25603| Title: | Pengaruh Persepsi Manfaat dan Kualitas Website terhadap Minat Beli Online di Situs Traveloka.Com |
| Authors: | Sakti, Gusriawan Yudha Pratama |
| Keywords: | persepsi manfaat;kualitas website;minat beli online |
| Issue Date: | 27-Apr-2020 |
| Abstract: | Penelitian ini bertujuan untuk mengetahui pengaruh persepsi manfaat dan kualitas website terhadap minat beli online di situs Traveloka.com. Untuk memperoleh data, diambil sampel sebanyak 200 orang responden dengan teknik purposive sampling. Alat analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa persepsi manfaat mempunyai pengaruh signifikan terhadap minat beli online di situs traveloka.com. Temuan lainnya menunjukkan bahwa kualitas website mempunyai pengaruh signifikan terhadap minat beli online di situs traveloka.com. This study aims to determine the effect of perceived usefulness and website quality on online buying intention on Traveloka.com. To obtain data, a sample of 200 respondents was taken with a purposive sampling technique. The analytical tool used is multiple regression analysis. The results showed that perceived usefulness has a significant influence on online buying intention on traveloka.com. Other findings show that website quality has a significant influence on online buying intention on traveloka.com. |
| URI: | https://repository.uksw.edu/handle/123456789/25603 |
| Appears in Collections: | T1 - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| T1_212015114_Judul.pdf | Judul | 1.58 MB | Adobe PDF | View/Open |
| T1_212015114_Daftar Pustaka.pdf | Daftar Pustaka | 323.33 kB | Adobe PDF | View/Open |
| T1_212015114_Hasil dan Pembahasan.pdf | Hasil dan Pembahasan | 593.76 kB | Adobe PDF | View/Open |
| T1_212015114_Lampiran.pdf | Lampiran | 544.49 kB | Adobe PDF | View/Open |
| T1_212015114_Metode Penelitian.pdf | Metode Penelitian | 271.5 kB | Adobe PDF | View/Open |
| T1_212015114_Pendahuluan.pdf | Pendahuluan | 359.56 kB | Adobe PDF | View/Open |
| T1_212015114_Penutup.pdf | Penutup | 76.78 kB | Adobe PDF | View/Open |
| T1_212015114_Telaah Teoritis.pdf | Telaah Teoritis | 188.35 kB | Adobe PDF | View/Open |
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