Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/25870
Title: Perancangan Video Promosi Pondok Makan Yangti
Authors: Siregar, Reinhart Andrian Oktavianus Yotam
Keywords: video promosi;Pondok Makan Yangti;Instagram
Issue Date: 17-Jul-2022
Abstract: Beberapa waktu kebelakang dunia termasuk Indonesia dilanda pandemi Covid-19. Hal ini berdampak pada jumlah UMKM di Indonesia yang mengalami penurunan. Ada sekitar 30 juta UMKM yang gulung tikar diakibatkan oleh pandemi Covid-19. Pondok Makan Yangti merupakan salah satu UMKM yang juga merasakan dampak adanya pandemi Covid-19. Penjualan omset Pondok Makan Yangti sempat mengalami penurunan, namun berhasil kembali stabil dan Pondok Makan Yangti dapat bertahan ditengah-tengah pandemi. Menariknya Pondok Makan Yangti belum banyak melakukan kegiatan promosi melalui media sosial. Mereka hanya melakukan promosi dari mulut ke mulut saja. Video promosi Pondok Makan Yangti dirancang dengan menerapkan konsep bauran pemasaran dimana didalamnya terdapat empat variabel yaitu produk, harga, tempat, dan juga promosi. Video ini bertujuan untuk meningkatkan reach atensi calon pengunjung. Hasil dari perancangan ini adalah video promosi dapat meningkatkan reach sebesar 74,2% berdasarkan insight akun Instagram Pondok Makan Yangti.
Recently, the world, including Indonesia, was hit by the Covid-19 pandemic. This has an impact on the number of MSMEs in Indonesia which has decreased. There are around 30 million MSMEs that have gone out of business due to the Covid-19 pandemic. Pondok Makan Yangti is one of the MSMEs that has also felt the impact of the Covid-19 pandemic. The sales turnover of Pondok Makan Yangti experienced a decline but managed to return to stability and Pondok Makan Yangti was able to survive during the pandemic. Interestingly, Pondok Makan Yangti has not done many promotional activities through social media. They only do word-of-mouth promotion. The promotional video of Pondok Makan Yangti is designed by applying the concept of a marketing mix in which there are four variables, namely product, price, place, and also promotion. This video aims to increase the attention reach of potential visitors. The result of this design is that promotional videos can increase reach by 74.2% based on insight into Pondok Makan Yangti's Instagram account.
URI: https://repository.uksw.edu/handle/123456789/25870
Appears in Collections:T1 - Communication

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