Gambaran Loyalitas pada Kemasan Pembalut Wanita di Kalangan Tenaga Akademik (Wanita) di Universitas Kristen Satya Wacana Salatiga

Abstract

Packaging is a sales promotion tool which can influence purchasing behavior. Packaging plays an important role in the marketing communication of a product. By designing an attractive product packaging in terms of colors, shapes, sizes, product information, etc. to encourage consumers to buy these products because the packaging. Packaging attributes rarely used by customer as loyal object, the customers rather choose brand as loyal object, since considered as product or company's identity that easily recognized by customers. Based on those facts, then subject of research that will be examined that is description of Loyalty on sanitary napkins Packaging Among Academic Staff (Women) at Satya Wacana Christian University, Salatiga. Research problem in this research that is how picture of the packaging of sanitary napkin Loyalty Among Academic Staff (Women) at Satya Wacana Christian University, Salatiga. The aim of this research is to find out loyalty over sanitary napkins Packaging Among Academic Staff (Women) at Satya Wacana Christian University, Salatiga, and to determine the factors that affect loyalty among academic staff (woman) at the Christian university satya discourse on the packaging of sanitary napkins.