Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/26821
Title: Strategi Pengembangan Bisnis Wisata Kampoeng Rawa Ambarawa
Authors: Parerung, Christin Natalia
Keywords: strategi bisnis;analisis SWOT;wisata
Issue Date: 2-Sep-2022
Abstract: Wisata Kampoeng Rawa Ambarawa merupakan usaha wisata yang menawarkan wisata kuliner, hiburan dan pemandangan alam. Pengembangan usaha Kampoeng Rawa terus meningkat semenjak diresmikan dan turut memberikan dampak positif bagi masyarakat sekitar usaha dan desa. Penelitian ini bertujuan untuk menjelaskan strategi pengembangan Wisata Kampoeng Rawa sehingga dapat memberikan data, masukan dan referensi mengenai strategi pengembangan bisnis pada sebuah usaha wisata. Pengambilan data dalam penelitian ini melalui wawancara terstruktur dan observasi. Dari hasil analisis yang telah dilakukan didapatkan bahwa strategi yang digunakan oleh wisata Kampoeng Rawa sesuai dengan hasil analisis SWOT.
Kampoeng Rawa Ambarawa Tourism is a tourism business that offers culinary tourism, entertainment and natural scenery. The business development of Kampoeng Rawa has continued to increase since it was inaugurated and has contributed to a positive impact on the community around the business and the village. This study aims to explain the development strategy of Kampoeng Rawa Tourism so that it can provide data, input and references regarding business development strategies in a tourism business. The data collection method used in this research is structured interview and observation. From the results of the analysis that has been done, it is found that the strategy used by Kampoeng Rawa tourism is in accordance with the results of the SWOT analysis
URI: https://repository.uksw.edu/handle/123456789/26821
Appears in Collections:T1 - Management

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