Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/26907
Title: Yogyakarta Tourism Office’s Strategy in Economic Recovery of the Tourism Sector during The COVID-19 Pandemic
Authors: Saputri, Shelly Christiani
Keywords: COVID-19;pariwisata;pemulihan ekonomi;Yogyakarta
Issue Date: 23-Sep-2022
Abstract: Penelitian ini bertujuan untuk menjelaskan strategi dinas pariwisata kota Yogyakarta dalam pemulihan ekonomi sektor pariwisata pada masa Covid-19. Selama ini pariwisata menjadi sektor keempat terbesar yang menyumbang devisa negara setelah kelapa sawit (CPO), minyak dan gas bumi serta pertambangan (batu bara). Dunia pariwisata saat ini diguncang dengan adanya pandemi Covid-19. Sejak adanya Covid-19, semua sektor mengalami penurunan drastis tak terkecuali sektor pariwisata yang selama ini menduduki posisi kedua sebagai kontributor devisa terbesar kedua Indonesia. Kondisi pandemi ini memaksa wisatawan membatalkan rencana perjalanan mereka ke Indonesia, salah satunya ke Kota Yogyakarta. Berdasarkan statistik, kota Yogyakarta menyandang predikat kota pariwisata yang paling terdampak pandemi Covid-19. Dalam kurun waktu satu tahun lebih saja industri pariwisata kota Yogyakarta mengalami kerugian hingga mencapai Rp 10 triliun. Hal ini dapat terjadi karena Kota Yogykarta adalah destinasi wisata kedua di Indonesia setelah Bali. Tidak dapat dipungkiri bahwa pariwisata Yogyakarta memiliki pengaruh yang besar bagi perekonomian masyarakat. Metode yang dipakai dalam kajian ini adalah metode kualitatif dengan jenis penelitian deskriptif. Temuan penelitian ini adalah dinas pariwisata Kota Yogyakarta dalam upayanya memulihan ekonomi sektor pariwisata melalui cara penerapan protokol Covid-19; kebijakan new normal; penerapan CHSE (Cleanliness, Health, Safety, and Environment Sustainability); pemulihan MICE (meeting, Incentive, Convention, Exhibition); pariwisata domestik; dan event-event ¬secara bertahap; revitalisasi sektor agraris melalui pengembangan agribisnis.
This study aims to explain the strategy of the Yogyakarta Tourism Office in the economic recovery of the tourism sector during the Covid-19 period. So far, tourism has become the fourth largest sector that contributes to the country's foreign exchange after palm oil (CPO), oil and gas and mining (coal). The world of tourism has been hit by the Covid-19 pandemic. Since the Covid-19 outbreak, all sectors have experienced a drastic decline, including the tourism sector, which has been in the second position as Indonesia's second largest foreign exchange contributor. This pandemic condition is forcing tourists to cancel their travel plans to Indonesia, one of which is the city of Yogyakarta. Based on statistics, Yogyakarta has the title of the tourism city most affected by the Covid-19 pandemic. In just over a year, the tourism industry in the city of Yogyakarta suffered losses of up to Rp. 10 trillion. This is because Yogyakarta is the second most popular tourist destination in Indonesia after Bali. It is undeniable that Yogyakarta tourism has a great influence on the community's economy. The method used in this study is a qualitative method with a descriptive type of research. The findings of this study are the Yogyakarta’s Government Tourism Office (Dinpar) in its efforts to restore the tourism sector economy through the implementation of the Covid-19 protocol; new normal policy; implementation of CHSE (Cleanliness, Health, Safety, and Environment Sustainability); restoration of MICE (meetings, incentives, conventions, exhibitions); domestic tourism; and events gradually; revitalization of the agrarian sector through the development of agribusiness.
URI: https://repository.uksw.edu//handle/123456789/26907
Appears in Collections:T1 - International Relations

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