Hubungan Self-Efficacy dengan Turnover Intention Karyawan Marketing Pada Masa Pandemi Covid-19 di PT. First State Future Surabaya

Abstract

Turnover intention merupakan keinginan karyawan yang dipikirkan secara sadar untuk megundurkan diri dari pekerjaannya dan mencari pekerjaan lain yang ia anggap lebih baik dari pekerjaan sebelumnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi hubungan antara self-efficacy dengan turnover intention di Marketing PT. First State Future. Hipotesis dalam penelitian ini yaitu, Terdapat hubungan positif antara self-efficacy karyawan Marketing PT. First State Future terhadap turnover intention, dalam artian semakin besar self-efficacy yang dimiliki karyawan marketing maka akan semakin rendah turnover intention karyawan marketing. Penelitian ini menggunakan sebanyak 100 subjek karyawan marketing PT. First State Future dengan menggunakan Teknik Saturation sampling dan pendekatan kuantitatif korelasional. Pengambilan data yang dilakukan yaitu dengan menggunakan skala self efficacy dan skala turnover intention serta dianalisis menggunakan korelasi product moment. Penelitian ini menggunakan sebanyak 201 subjek karyawan milenial di kota Cilegon dengan menggunakan teknik convinience sampling dan pendekatan kuantitatif korelasional. Pengambilan data yang dilakukan yaitu dengan menggunakan skala komitmen kerja dan skala kompetensi serta dianalisis menggunakan korelasi product moment. Hasil analisis data menunjukan bahwa nilai koefisien korelasi sebesar 0,614 dan signifikansi sebesar 0,000 (p<0,05) yang artinya terdapat hubungan positif antara self efficacy dengan turnover intention karyawan marketin PT. First State Future

Kata kunci : Self Efficacy, Turnover Intention, Karyawan Marketing

Turnover intention is an employee's conscious desire to resign from his job and look for another job that he considers better than his previous job. The purpose of this research is to identify the relationship between self-efficacy and turnover intention at Marketing PT. First State Future. The hypothesis in this study is that there is a positive relationship between the self-efficacy of Marketing employees at PT. First State Future on turnover intention, in the sense that the greater the self-efficacy possessed by marketing employees, the lower the turnover intention of marketing employees. This study used 100 marketing employees at PT. First State Future using Saturation sampling technique and correlational quantitative approach. Data collection was carried out using the self-efficacy scale and turnover intention scale and analyzed using the product moment correlation. This study used 201 millennial employee subjects in the city of Cilegon using a convenience sampling technique and a correlational quantitative approach. Data collection was carried out by using the work commitment scale and competency scale and analyzed using the product moment correlation. The results of data analysis show that the correlation coefficient is 0.614 and a significance is 0.000 (p <0.05), which means that there is a positive relationship between self-efficacy and turnover intention of marketing employees at PT. First State Future

Keyword: Self Efficacy, Turnover Intention, Marketing Employee