Analisis Strategi Pemasaran Pada Produk Singkong Mledak Berdasarkan Siklus Hidup Produk

Abstract

Penelitian ini bertujuan untuk menganalisa strategi pemasaran pada produk Singkong Mledak menurut siklus hidup produk. Penelitian ini termasuk dalam jenis penelitian kualitatif. Data dikumpulkan oleh penulis melalui beberapa wawancara secara mendalam dengan responden penelitian. Hasil penelitian ini menunjukkan bahwa strategi pemasaran produk Singkong Mledak ini terdapat empat strategi, yaitu yang pertama strategi produk, kedua strategi harga, ketiga strategi distribusi serta keempat strategi promosi. Strategi produk yang digunakan pada produk makanan Singkong Mledak. Strategi harga yang digunakan yaitu dengan menerapkan harga yang terjangkau bagi masyarakat pada umumnya. Strategi distribusi yang diterapkan pada Singkong Mledak. Strategi promosi yang digunakan pada produk Singkong Mledak yaitu dengan cara pemasaran di semua media baik online maupun offline.

This study aims to analyze the marketing strategy of Singkong Mledak products according to the product life cycle. This research is included in the type of qualitative research. Data were collected by the authors through several in-depth interviews with research respondents. The results of this study indicate that there are four marketing strategies for Singkong Mledak products, namely the first product strategy, the second price strategy, the third distribution strategy and the fourth promotion strategy. Product strategy used in food products Singkong Mledak. The pricing strategy used is to implement affordable prices for the community in general. The distribution strategy applied to Singkong Mledak. The promotion strategy used for Singkong Mledak products is by way of marketing in all media, both online and offline.This study aims to analyze the marketing strategy of Singkong Mledak products according to the product life cycle. This research is included in the type of qualitative research. Data were collected by the authors through several in-depth interviews with research respondents. The results of this study indicate that there are four marketing strategies for Singkong Mledak products, namely the first product strategy, the second price strategy, the third distribution strategy and the fourth promotion strategy. Product strategy used in food products Singkong Mledak. The pricing strategy used is to implement affordable prices for the community in general. The distribution strategy applied to Singkong Mledak. The promotion strategy used for Singkong Mledak products is by way of marketing in all media, both online and offline.