Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/30988
Title: Perancangan Video Promosi di Jawa Timur Park 3
Authors: Susanto, Natasha
Keywords: Jawa Timur Park 3;Batu;Video Promosi;Destinasi Pariwisata;EJTA;digital marketing;promotional video;tourist awareness
Issue Date: 20-Jun-2023
Abstract: Jawa Timur Park 3 adalah daya tarik wisata buatan terbaik di Jawa Timur. Jawa Timur Park 3 pernah meraih penghargaan East Java Tourism Award (EJTA) di 2020. Laporan ini dibuat berdasarkan data primer melalui observasi dan Guest Relation Officer (GRO) serta berdasarkan data sekunder melalui website, brosur, dan Instagram. Destinasi yang menarik membentuk suatu ikon bagi objek wisata tersebut. Jawa Timur Park 3 cukup menarik minat wisatawan pada wahana utama dan belum termasuk wahana tenant. Oleh karena itu, agar ikon tersebut dapat menjadi lebih menarik diperlukanlah promosi yang dapat meningkatkan kunjungan serta awareness masyarakat terhadap wahana tenant. Video promosi dianggap sebagai media yang baik untuk menyebarkan atraksi wisata. Dalam video promosi terdapat audio dan visual yang membuat media promosi menjadi lebih menarik. Ada empat tahap utama dalam penyelesaian laporan ini yaitu tahap pra produksi, produksi, pasca produksi dan evaluasi. Dari laporan yang telah dibentuk disimpulkan bahwa video promosi yang diupload ke YouTube lebih menarik karena memperlihatkan wahana Jawa Timur Park 3 secara keseluruhan sehingga masyarakat sadar akan wahana-wahana yang belum dikunjungi juga begitu menarik.
Jawa Timur Park 3 is the best artificial tourist attraction in East Java. Jawa Timur Park 3 has won the East Java Tourism Award (EJTA) in 2020. This report was prepared based on primary data through observation dan Guest Relation Officer (GRO) and based on secondary data through websites, brochures, and instagram. Interesting destinations form an icon for the tourist attraction. Jawa Timur Park 3 is sufficient to attract tourists in the main rides and not including tenant rides. Therefore, in order for the icon to become more attractive, promotions are needed that can increase visits and public awareness of tenant rides. Promotional videos are considered as a good medium to spread tourist attractions. The promotional video contains audio and visuals which make the promotional media more attractive. There are four main stages in completing this report, namely the pre-production, production, post-production and evaluation stages. From the report that has been formed, it is concluded that the promotional video uploaded to YouTube is more interesting because it shows the Jawa Timur Park 3 rides as a whole so that the public is aware of the rides that have not been visited is also appealing
URI: https://repository.uksw.edu//handle/123456789/30988
Appears in Collections:Tourism Destinations



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