Perancangan Visual Identity Komunitas Batik Patroon Ambarawa sebagai Strategi Pelestarian dan Pengembangan Batik Ambarawa

Abstract

Ambarawa has historical heritage which has unique patterns that other regions do not have, namely batik, this batik is known as Ambarawa Patroon batik which has been missing for decades and is not yet known by the people of Ambarawa, Ambarawa Patroon batik is currently still being introduced by the Ambarawa Patroon Batik Community 1867. In the introduction of Ambarawa Patroon batik, there was a visual identity problem which was to describe the vision, mission and objectives of the 1867 Ambarawa Patroon Batik Community which was aimed at conveying information. This research discusses the design of the visual identity of the 1867 Ambarawa Patroon Batik Community using qualitative research methods as an effort to preserve and develop Ambarawa Patroon batik. The results of this design were tested on experts and the target audience and obtained good results, and were well recognized by the target audience.