Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/32032
Title: Perancangan Kampanye Promosi ArtTrash Upcycle untuk Menciptakan Brand Awareness
Authors: Pramudya, Imannuel Kevin
Keywords: ArtTrash Upcycle;miniatur ramah lingkungan;strategi promosi;brand awareness
Issue Date: 28-Nov-2023
Abstract: ArtTrash Upcycle merupakan produsen pembuat miniatur dengan bahan dasar berupa sampah. Bisnis ini telah berdiri sejak tahun 2012 di kota Salatiga. Namun bisnis ArtTrash Upcycle masih belum dikenal oleh masyarakat kota Salatiga, hal ini dilatarbelakangi oleh kurangnya promosi yang dilakukan oleh ArtTrash Upcycle kepada masyarakat di kota Salatiga. ArtTrash Upcycle juga melakukan rebranding bisnisnya yang menyebabkan tambah kurang dikenalnya bisnis ini di kota Salatiga. Berdasarkan masalah tersebut maka diperlukan sebuah kampanye promosi untuk mengenalkan kembali ArtTrash Upcycle kepada masyarakat kota Salatiga. Perancangan promosi disesusaikan menggunakan media – media yang sering berinteraksi dengan audience, sehingga dapat memaksimalkan hasil kampanye promosi. Strategi promosi ini diharapkan agar mampu untuk menginkatkan awareness masyarakat kota Salatiga terhadap bisnis ArtTrash Upcycle.
ArtTrash Upcycle is a manufacturer of miniatures made from waste. This business has been established since 2012 in Salatiga city. However, ArtTrash Upcycle is still not well known by the people of Salatiga city, due to the lack of promotion by ArtTrash Upcycle to the people in Salatiga city. ArtTrash Upcycle has also rebranded its business, which has led to the lack of recognition of the business in Salatiga city. Based on this problem, a promotional campaign is needed to reintroduce ArtTrash Upcycle to the people of Salatiga city. The promotional campaign is designed using media that often interacts with the audience, so that it can maximize the results of the promotional campaign. This promotional strategy is expected to increase the awareness of the people of Salatiga city towards ArtTrash Upcycle business.
URI: https://repository.uksw.edu//handle/123456789/32032
Appears in Collections:T1 - Visual Communication Design



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