Adopsi "QRIS" Oleh Pedagang Pasar (Studi Pada Pedagang Pasar Gede di Kota Solo)

Abstract

Pada era globalisasi ini informasi dapat diakses dengan praktis dan cepat. Dalam hal transaksi pembayaran dalam kegiatan bisnis juga dipermudah dengan berbagai aplikasi yang ditawarkan. Salah satu dari beberapa aplikasi transaksi pembayaran yang digunakan adalah QRIS singkatan dari Quick Response Code Indonesian Standard. Dengan QRIS seluruh aplikasi pembayaran dari penyelenggara manapun baik bank maupun non bank yang digunakan masyarakat di seluruh toko, pedagang, warung, dan donasi berlogo QRIS. Solo merupakan wilayah yang sejak tahun 2018 memperkenalkan transaksi digital atau pembayaran non tunai di pasar tradisionalnya. Dengan memiliki visi smart city dimana transaksi diharapkan dapat mempermudah transaksi, menghindari peredaran uang palsu, dan transaksi di pasar dapat terekam sehingga ada dokumentasinya. Dengan rata-rata pendidikan mayoritas SD menyebabkan pedagang pasar tidak mudah melakukan adopsi terhadap teknologi baru. Hal ini menjadi latar belakang dalam penelitian ini, sehingga penelitian ini bertujuan untuk mengetahui secara empiris pengaruh adopsi QRIS terhadap kinerja pedagang pasar. Metode penelitian yang digunakan adalah kuantitatif yang menggunakan data primer diperoleh dengan kuesioner. Populasi penelitian ini adalah pedagang pasar di Pasar Gede Solo dan diambil sampel sebanyak 100 responden. Data dianalisis dengan menggunakan uji regresi sederhana dan diolah dengan menggunakan bantuan software SPSS. Hasil dari penelitian ini adalah adopsi QRIS berpengaruh terhadap kinerja pedagang pasar di Pasar Gede Solo. In this era of globalization, information can be accessed practically and quickly. In terms of payment transactions in business activities it is also facilitated by the various applications offered. One of several payment transaction applications used is QRIS, which stands for Quick Response Code Indonesian Standard. With QRIS, all payment applications from any organizers, both banks and non-banks, are used by the public in all shops, traders, stalls, and donations (merchants) bearing the QRIS logo. Solo is a region that has introduced digital transactions or non-cash payments since 2018 in its traditional markets. By having a smart city vision where planned transactions can facilitate transactions, avoid the circulation of counterfeit money, and transactions in the market can be recorded so that there is documentation. With an average education of the majority of elementary school traders, it is not easy for market traders to adopt new technology. This becomes the background in this study, so this study aims to empirically determine the effect of QRIS adoption on the performance of market traders. The research method used is quantitative using primary data obtained by questionnaire. The population of this study were market traders at Pasar Gede Solo and a sample of 100 respondents was taken. Data were analyzed using a simple regression test and processed using SPSS software. The result of this study is that the adoption of QRIS has an effect on the performance of market traders in Pasar Gede Solo

n this era of globalization, information can be accessed practically and quickly. In terms of payment transactions in business activities it is also facilitated by the various applications offered. One of several payment transaction applications used is QRIS, which stands for Quick Response Code Indonesian Standard. With QRIS, all payment applications from any organizers, both banks and non-banks, are used by the public in all shops, traders, stalls, and donations (merchants) bearing the QRIS logo. Solo is a region that has introduced digital transactions or non-cash payments since 2018 in its traditional markets. By having a smart city vision where planned transactions can facilitate transactions, avoid the circulation of counterfeit money, and transactions in the market can be recorded so that there is documentation. With an average education of the majority of elementary school traders, it is not easy for market traders to adopt new technology. This becomes the background in this study, so this study aims to empirically determine the effect of QRIS adoption on the performance of market traders. The research method used is quantitative using primary data obtained by questionnaire. The population of this study were market traders at Pasar Gede Solo and a sample of 100 respondents was taken. Data were analyzed using a simple regression test and processed using SPSS software. The result of this study is that the adoption of QRIS has an effect on the performance of market traders in Pasar Gede Solo