Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/32591
Title: Perancangan Corporate Identity Apotek Seneng Waras dalam Menunjang Brand Image
Authors: Adityanugraha, Jeconiah
Keywords: Turun temurun;Kepercayaan;Kenyamanan;Kesembuhan;Hereditary;trust;comfort;recovery
Issue Date: 21-Feb-2024
Abstract: Apotek Seneng Waras merupakan salah satu dari ± 10 apotek pertama di Kabupaten Kudus. Apotek ini telah beroperasi sejak tahun 1986. Karena belum memiliki identitas yang kongkrit, sehingga mengakibatkan Apotek Seneng Waras mengalami krisis identitas. Juga seiring berjalannya waktu apotek lain kian bertambah banyak. Pembentukan identitas diperlukan guna memperkuat dan meningkatkan identitas usaha. Dengan metode kualitatif dan didukung strategi berputar sehingga menghasilkan visual identitas yang representatif bagi Apotek Seneng Waras. Hasil perancangan ini memiliki unsur seperti simbol cross, tanaman parijoto, dan inisial huruf “S” dan “W” pada logo. Visual tersebut mencerminkan usaha turun temurun yang bergerak dibidang Kesehatan (apotek) terkhusus di Kabupaten Kudus.
Seneng Waras Pharmacy is one of the first ± 10 pharmacies in Kudus Regency. This pharmacy has been operating since 1986. Because it does not yet have a concrete identity, it results in Seneng Waras Pharmacy experiencing an identity crisis. Also as time goes by other pharmacies are increasing. Identity formation is needed to strengthen and improve business identity. With a qualitative method and supported by a rotating strategy to produce a representative visual identity for Seneng Waras Pharmacy. The results of this design have elements such as cross symbols, parijoto plants, and the initials "S" and "W" in the logo. The visual reflects a hereditary business engaged in health (pharmacy), especially in Kudus Regency.
URI: https://repository.uksw.edu//handle/123456789/32591
Appears in Collections:T1 - Visual Communication Design



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.