Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/32792
Title: Perancangan Redesain Kemasan Bawang Merah Goreng Putra Mandiri
Authors: Purba, Yoel Anugerah Hasiholan
Keywords: Redesain Kemasan;Kemasan;Kemasan Makanan;Bawang Goreng;Standing Pouch Alumunium Foil;Packaging Redesign;Packaging;Food Packaging;Fried Onion;Standing Pouch with Alumunium Foil
Issue Date: Feb-2024
Abstract: Brambang atau yang lebih dikenal sebagai bawang merah merupakan salah satu tanaman umbi-umbian yang menjadi salah satu komoditas utama dari komoditas sayuran yang diupayakan petani secara ekstensif. Memiliki nilai ekonomis dan daya jual yang tinggi, menyebabkan banyak bermunculan UKM Bawang Goreng, seperti halnya UKM Bawang Goreng Putra Mandiri (Bagore Puma) dari Desa Bulumulyo Pati yang mengolah produk bawang merah menjadi bawang goreng. Namun, berdasarkan observasi yang telah dilakukan, UKM yang berdiri sejak tahun 2017 ini masih menggunakan kemasan yang tidak dapat melindungi kualitas produk bawang goreng, sehingga kemasan Bagore Puma dirancang ulang menjadi kemasan yang mengedepankan keamanan produk agar kualitas produk tetap terjaga sampai ke tangan konsumen, serta membuat kemasan dapat menunjang identitas Bagore Puma secara konsisten.
Brambang or better known as shallots is one of the root crops that is one of the main commodities of vegetable commodities that farmers cultivate extensively. Having high economic value and marketability, it has caused many Fried Onion SMEs to emerge, such as the Fried Onion UKM Putra Mandiri (Bagore Puma) from Bulumulyo Pati Village which processes shallot products into fried onions. However, based on observations that have been made, this SME, which was established in 2017, still uses packaging that cannot protect the quality of fried onion products, so Bagore Puma's packaging is redesigned into packaging that prioritizes product safety so that product quality is maintained to the hands of consumers, as well as making packaging can support Bagore Puma's identity consistently.
URI: https://repository.uksw.edu//handle/123456789/32792
Appears in Collections:T1 - Visual Communication Design



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