Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/32801
Title: Pengaruh Corporate Social Responsibility dan Brand Image terhadap Reputasi Perusahaan (Studi pada Emina Cosmetics)
Authors: Sokowati, Indrianingsih Putri
Keywords: CSR;Citra Merek;Reputasi Perusahaan;Emina Cosmetics;Brand Image;Corporate Reputation
Issue Date: 23-Feb-2024
Abstract: Penelitian ini menyelidiki pengaruh Corporate Social Responsibility (CSR) dan citra merek (brand image) terhadap reputasi perusahaan, dengan fokus pada produk kecantikan Emina Cosmetics. Menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner kepada konsumen Emina Cosmetics, analisis regresi digunakan untuk menguji hubungan antara variabel CSR, brand image, dan reputasi perusahaan. Harapannya, hasil penelitian ini akan memberikan pemahaman yang lebih dalam tentang pengaruh kedua faktor tersebut terhadap reputasi perusahaan dalam konteks industri kecantikan, serta memberikan kontribusi teoritis dan praktis bagi perusahaan untuk mengelola CSR dan membangun brand image yang kuat guna meningkatkan reputasi mereka di mata konsumen.
This study investigates the influence of Corporate Social Responsibility (CSR) and brand image on corporate reputation, focusing on the beauty product line of Emina Cosmetics. Employing a quantitative approach with data collection through questionnaires distributed to Emina Cosmetics consumers, regression analysis is utilized to examine the relationship between CSR, brand image, and corporate reputation variables. The aim is to provide a deeper understanding of the impact of these factors on corporate reputation within the beauty industry context and to offer theoretical and practical contributions for companies in managing CSR initiatives and building a strong brand image to enhance their reputation among consumers.
URI: https://repository.uksw.edu//handle/123456789/32801
Appears in Collections:T1 - Management



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