Minus Margin Bukan Masalah Hukum?

Abstract

Minus margin is a busniess strategy usually employed by business actors to win the market. Many retails in Indonesia practice minus margin. Practically, minus margin can be classified within two concepts in nature, i.e. the long term minus margin and the short term one. From business actors perspective this practice is not illegal. It is in a grey area. If there is a breach it is no more than a breach of business ethics. Legally speaking, minus margin, especially the long term one, if it violates the law, especially the anti-monopoly act, the law should be enforced.