PERBANDINGAN PENDAPATAN PEDAGANG SAYURAN DI PASAR TRADISIONAL JIMBARAN DENGAN PASAR TRADISIONAL BANDUNGAN DI KECAMATAN BANDUNGAN, KABUPATEN SEMARANG

Abstract

Pasar Jimbaran dan Bandungan merupakan dua pasar tradisional besar di sekitar Kabupaten Semarang. Tujuan penelitian yaitu menganalisis perbedaan pendapatan pedagang sayuran di Pasar tradisional Jimbaran dengan pedagang di Pasar tradisional Bandungan, Kabupaten Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik wawancara. Teknik penentuan responden menggunakan purposive sampling kepada 30 pedagang sayuran di pasar tradisonal Jimbaran dan pasar Tradisional Bandungan. Teknik analisis menggunakan identifikasi total penerimaan, total biaya, pendapatan, dan uji beda. Dari hasil penelitian Penerimaan, biaya, dan pendapatan antara pedagang sayuran di Pasar Jimbaran dengan Pasar Bandungan berbeda nyata, ditunjukkan nilai Sig (2-tailed) < 0,05. Hal ini berarti tedapat perbedaan rata-rata peneriman, biaya dan pendapatan antara Pasar Jimbaran dengan Pasar Bandungan. Dimana pendapatan pedagang yang ada di bandungan lebih tinggi daripada pasar Jimbaran. Rerata pendapatan pedagang sayuran di pasar Jimbaran adalah Rp 741.033,00 per minggu sedangkan pedagang sayuran di pasar Bandungan mendapatkan rerata pendapatan Rp 1.564.333,00 per minggu; selisih pendapatan antar keduanya adalah Rp 823.300,00. Hal yang menyebabkan perbedaan pendapatan antara lain disebabkan oleh pengaruh lokasi pasar Bandungan di dekat daerah wisata.

Jimbaran and Bandungan markets are two large traditional markets around Semarang Regency. The aim of the research is to analyze the difference in income between vegetable traders at the Jimbaran traditional market and traders at the Bandungan traditional market in Semarang Regency. This research uses a quantitative approach with interview techniques. The technique for determining respondents used purposive sampling among 30 vegetable traders at the Jimbaran traditional market and the Bandungan traditional market. The analysis technique uses identification of total revenue, total costs, income, and difference tests. From the research results, receipts, costs, and income between vegetable traders at Jimbaran Market and Bandungan Market are significantly different, as shown by a Sig (2-tailed) value < 0.05. This means that there are differences in average receipts, costs, and income between Jimbaran Market and Bandungan Market. The income of traders in Bandungan is higher than in the Jimbaran market. The average income of vegetable traders in the Jimbaran market is IDR 741,033.00 per week, while vegetable traders in the Bandungan market earn an average income of IDR 1,564,333.00 per week; the difference in income between the two is IDR 823,300.00. What causes differences in income is partly due to the influence of the location of the Bandungan market near tourist areas.