Perancangan Logo untuk Corporate Identity Percetakan Gradea Yogyakarta dengan Menggabungkan Gaya Logotype (Word Mark) dan Logogram (Picture Mark)

Abstract

Logo is a symbol that represents the image, existence, identity, and products of a company. In addition to supporting corporate image, a logo is used frequently to build up spirit in the middle of the components in the company. A good and successful logo certainly has a strong positive influence, preserves corporate image, builds trust, and creates a sense of belonging of the logo itself. A logo can construct a unity and a solidarity among family members of the company that finally increases the achievement and success for the company. Corporate identity is a visual form and a graphic expression of an image and an identity of a company or an organization