Penerapan Model Pembelajaran Kooperatif Tipe Jigsaw Berbantuan Media Benda Asli untuk Meningkatkan Hasil Belajar IPA Tentang Gaya pada Siswa Kelas 4 SDN Poncowarno Semester II Tahun Pelajaran 2012/2013

Abstract

This study is aimed to find out the impacts of Korean wave towards Indonesian people's decisions in buying Korean products by implementing the modification of Theory of Planned Behavior (TPB). As Korean wave have spreading worldwide, there have been studies about its impacts in many countries in Asia and other continents. There are a lot of evidences that Korean wave positively affects South Korean economic condition. However, there are still limited study about the impacts of Korean wave in Indonesia, especially its effects towards the sales of Korean products in Indonesia. To deal with this topic, The Theory of Planned Behavior was modified to be the model of this study. This study used questionnaires as the primary data. The questionnaires were distributed in GKI Karangsaru, Semarang and also uploaded in social media (Facebook). Most respondents were the members of “Komunitas Make Up and Beauty” and “Indonesian Beauty Blogger” groups. Then, the data was analyzed by using AMOS 18. The results obtained are as follows: (1) Korean wave significantly affects Attitude, (2) Attitude significantly affects Behavioral Intention, (3) Korean wave does not significantly affect Subjective Norms, (4) Subjective Norms significantly affects Behavioral Intention, (5) Korean wave does not significantly affect Perceived Behavioral Control, (6) Perceived Behavioral Control significantly affects Behavioral Intention, (7) Perceived Behavioral Control (PBC) indirectly affects Behavior, (8) Actual Control significantly affects Perceived Behavioral Control, (9) Actual Control indirectly affects Behavior, and (10) Behavioral Intention significantly affects Behavior.