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Title: Popular Culture: a Threat or Challenge For Language Development?
Authors: Untari, Lilik
Asiyah, Nur
Anggraini, Novianni
Keywords: popular culture;language;threat;challenge
Issue Date: Nov-2013
Publisher: Faculty Language and Literature of Satya Wacana Christian University - Widya Sari Press
Abstract: The development of technology contributes and becomes important factor in spreading popular culture. Pop culture is constructed by cultural industry to get profit. This culture is distributed through the internet, television, radio, and other media. Language, as an element of culture is also affected by this. The language used in pop culture is language that is created for consumer appeal instead of spontaneous language or one which is naturally occurring. Language is created to meet demand in industrial market which adores consumerism and artificial social prestige. One influential language is song lyrics, as found in Boy band and Girl band songs. This research was conducted by using descriptive qualitative method to describe threat and challenge faced by bahasa Indonesia affected by those lyrics. The result of research showed that those lyrics were considered as a threat, since English dominates in the lyrics. English was more popular to be used in the lyrics. Besides, the interview conducted to youngsters showed that they tend to be more proud in singing the song since it represented their prestige for using English. On the other hand, to meet people's necessities, it is indispensable for bahasa Indonesia to develop in answering the requirement for practical need.
Description: The 7th International Seminar 2013 “Language Policy and Planning: What are the Issues?” Salatiga, November 20 – 21, 2013 ; p. 186 - 195
ISBN: 978-979-1098-46-3
Appears in Collections:The 7th International Seminar 2013 "Language Policy and Planning: What are the Issues?"

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