The Empirical Study on the Influence of Investors' Demographic Features and Personality Traits Towards Stock Preference

Abstract

This study aimed to find out what demographic factors and the Big-Five Personality Traits, which influenced the investors' stock preference. Seventy six investors from various demographic backgrounds were involved in this Study. It was found that demographic factors, such as age, gender and education did not influence the investors in making the decision of purchasing value or growth stocks. The Big-Five Personality Traits employed to see whether certain types of personality influenced the stock preference. Personality traits, which influence the investors' stock preference were extraversion and openness to experience. While, neuroticism and conscientiousness did not influence the stock preference.