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Please use this identifier to cite or link to this item: https://repository.uksw.edu/handle/123456789/5771
Title: Minat Berbelanja Mahasiswa Ditinjau dari Bauran Ritel dan Citra Toko Pada Indomaret di Kota Bandung : Studi Pada Mahasiswa Fakultas Bisnis dan Manajemen Universitas Widyatama
Authors: Nugraha, Kristian Suhartadi Widi
Keywords: retailing mix;store image;shopping interests
Issue Date: 2014
Publisher: Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana
Abstract: This study aims to determine the effect of simultaneous and partial between retailing mix, store image in student interest in shopping places to shop in Bandung. The independent variable in this study is the retailing mix and store image while the dependent variable is the interest in shopping. This type of research is conducted, including the type of explanatory research is to explain the relationship and influence of independent variables on the dependent variable. The population used in this study are students of the Faculty of Business and Management, University of Widyatama by using random sampling as a sampling technique. The method of data analysis used is multiple linear regression. The results showed that the retail mix and store image and the effect of simultaneous partial effect on student shopping interest in Bandung
Description: 3rd Economics & Business Research Festival. Proceeding Seminar &Call For Papers : Business Dynamics Toward Competitive Economic Region Of Asean (Salatiga : 2014), p. 442 453
URI: http://repository.uksw.edu/handle/123456789/5771
ISBN: 978-979-3775-55-5
Appears in Collections:3rd Economics & Business Research Festival 2014 : Business Dynamics Toward Competitive Economic Region of ASEAN



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