Membangun Kinerja Usaha Melalui Faktor Pembentuk Kapabilitas Pelaku Kewirausahaan Industri Kreatif Nasional

Abstract

National creative industry roadmap has several crucial aspects of the key, one of which is the development of character capabilities businessmen (Iwan Hermawan et al, 2014), so the study of existing research to provide a description of the characteristics of behavior, thought patterns, and lifestyles of entrepreneur the current creative in order to build a strategic business performance is to be done. Direction of this research is to define empirically the factors forming the entrepreneurial capabilities of creative industries and its impact on business performance. The sample in this study is the entrepreneurial creative industries cluster in clusters of art and creative technology in three cities in Indonesia, including Denpasar, Jogjakarta and Surakarta. The results of factor analysis to define the presence of three factors-forming capabilities of the national entrepreneurial creative industries, including: (1) factor of internal management -risk management, (2) factor independence and anti plagiarism design, and (3) the unique design and the ideas of renewable on products. ANOVA F test refute the existence of significant influence on the performance capabilities of entrepreneurial efforts of national creative industries, which the factor of internal management -risk management is the dominant factor contributing influence in shaping the creative industry business performance. Some other fact of descriptive research are national entrepreneurs have understood the concept, the idea, and the knowledge as the main driver to have a acceleration aspect of national creative economy, entrepreneurs also understand the importance of self-reliance and anti-plagiarism design, but on the other hand the majority of them have dominant of the external of locus of control