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dc.contributor.authorIwansyah, Herkulanus-
dc.contributor.authorNuswantoro, Bayu-
dc.date.accessioned2016-10-19T08:19:57Z-
dc.date.available2016-10-19T08:19:57Z-
dc.date.issued2016-08-
dc.identifier.issn24605506-
dc.identifier.urihttp://repository.uksw.edu/handle/123456789/8691-
dc.descriptionProsiding Konser Karya Ilmiah Nasional 2016. “Komunikasi Hasil Riset, Pengabdian Masyarakat, dan Produk-Produk Unggulan yang Berdaya Saing”, p. 185-202id
dc.description.abstractThe research on the influence of consumers internal factors (age and income) as well as the marketing mix (product, price, promotion and place) towards consumers loyalty of fruits in Hortimart Agro Center. The purpose of this research is to analyze the effect of internal factors consumers (age and income) as well as the marketing mix (product, price, promotion and place) towards consumers loyalty of fruits in Hortimart Agro Center. The methods used in this research is quantitative deskriftif. As for the number of samples in this research is as much as 70 respondents. The result of this research show that there are simultaneous influences between variables age, income, product, price, promotion and place towards consumers loyalty. Partially variabel income, product, price and place effect signffiicantly towards consumers loyalty. As for the variables of age and promotion do not affect signifficantly towards consumers loyalty.en_US
dc.language.isoiden_US
dc.publisherFakultas Pertanian dan Bisnis Universitas Kristen Satya Wacanaid
dc.subjectageen_US
dc.subjectincomeen_US
dc.subjectmarketing mixen_US
dc.subjectconsumer loyaltyen_US
dc.titlePengaruh Faktor Internal Konsumen dan Marketing MixTerhadap Loyalitas Konsumen Buah Di Hortimart Agro Center, Bawenid
dc.typeProceedingen_US
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