Please use this identifier to cite or link to this item: https://repository.uksw.edu//handle/123456789/8978
Title: Pertanggungjawaban Sosial Universitas : Implementasi Model Cycle Relations
Authors: Wijaya, Lina Sinatra
Krismiyati
Keywords: CSR;higher education;intake;pertanggungjawaban sosial;pendidikan tinggi
Issue Date: Aug-2016
Publisher: Fakultas Ekonomi dan Bisnis Universitas Kristen Satya Wacana
Abstract: The competition among Higher Education is getting tougher. They need to do their best in order to maintain their existence and getting more students coming to their institutions. One way to achieve that goal is through carrying out Corporate Social Responsibility (CSR) programs or University Social Responsibility (USR) for university. This study tries to investigate the implementation of ‘Cycle Relations’ model in CSR to increase the intake of Higher Education. This study involved seven Higher Educations and nineteen High schools in Central Java. In collecting the data, it used a depth-interview method with all the related parties in this study. The result showed that most of the Higher Education institutions have implemented Corporate Social Responsibility program in various ways. Their target audience included the high schools, society, and parents. From the model implementation, it showed that the CSR program did have an impact towards the intake in their institution. However, one important thing to consider is that the role of the teachers at schools was quite significant in influencing the students to choose which university to go. This reflects that although the Higher Education institution have planned and carried out CSR programs according to what the target audiences’ need, it does not guarantee that it will have direct impact towards their intake because the influence of teacher is quite significant. It may have a bigger impact in long term as the target audiences know the quality and contribution of the Higher Education institutions
Persaingan antar perguruan tinggi (PT) semakin lama semakin ketat sehingga mereka perlu melakukan dan memberikan yang terbaik untuk mempertahankan eksistensinya dan juga untuk menarik mahasiswa. Salah satu cara untuk mencapai tujuan tersebut adalah melalui kegiatan Corporate Social Responsibility (CSR) atau yang lebih dikenal dengan University Social Responsibility (USR). Penelitian ini menyajikan implementasi model Cycle Relations, suatu model USR untuk meningkatkan intake mahasiswa di perguruan tinggi. Penelitian ini melibatkan tujuh (7) perguruan tinggi dan sembilan belas (19) sekolah menengah di Jawa Tengah. Dalam pengumpulan data, penelitian ini menerapkan metoda interview mendalam dengan partisipan. Hasil penelitian menujukkan bahwa sebagian besar perguruan tinggi yang ada, sudah melakukan kegiatan USR dalam berbagai bentuk kegiatan. Target sasaran untuk kegiatan USR perguruan tinggi tersebut antara lain sekolah menengah, masyarakat langsung dan orang tua siswa. Dari penerapan model yang ada menunjukkan bahwa program USR memiliki dampak terhadap intake suatu perguruan tinggi. Meskipun demikian, ada satu yang perlu diperhatikan yaitu temuan bahwa peran guru di sekolah sangat penting dalam mempengaruhi siswa di sekolah menengah dalam menentukan perguruan tinggi pilihan mereka. Hal ini menunjukkan bahwa kegiatan USR yang telah direncanakan tidak selalu memberikan dampak langsung terhadap intake dikarenakan pengaruh guru di sekolah cukup signifikan. Kegiatan USR bisa saja memberikan dampak besar tetapi dalam jangka waktu yang lebih panjang karena target sasaran perlahan-lahan mengetahui kualitas dan kontribusi perguruan tinggi tersebut.
Description: Jurnal Ekonomi dan Bisnis. Volume XIX No. 2, Agustus 2016, p. 195-210
URI: http://ejournal.uksw.edu/jeb/article/view/553
ISSN: 19796471
Appears in Collections:Jurnal Ekonomi dan Bisnis 2016 Vol. XIX No. 2 Agustus

Files in This Item:
File Description SizeFormat 
ART_Lina SW, Krismiyati_Pertanggungjawaban Sosial_abstract.pdfAbstract26.73 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.